Care, from the very *beginning*

Life changes quietly at first. A smaller rhythm, lighter steps, nights that blur into mornings. In those early days, everything feels new — more fragile, more meaningful.

From the first touch to everyday routines, skin and surfaces demand extra consideration. Gentle care that supports delicate skin, helps maintain balance, and adapts to bodies in recovery. Solutions designed to be mild yet effective, reducing irritation while delivering the reassurance that everything works as it should.

Everyday hygiene takes on new importance. Cleaning systems that handle feeding equipment and shared surfaces efficiently, without harshness or unnecessary exposure. Thoughtful formulations that support simplicity when time and energy are limited.

It's about creating calm in a time of change — so families can focus less on the details, and more on the moments that matter most.

Examples of product concepts

• Baby/bath oil
• Lotion for sensitive skin
• Zinc paste and barrier cream for diaper area
• Calming cleansing wipes
• Mild textile detergent
• Hand sanitizer
• Bottle cleanser
• Toy and pacifier cleanser
• Nipple oil
• Belly/anti-stretchmark oil
• Intimate cleanser
• Intimate calming oil