Brand concept and design
A successful product is built on more than performance — it is shaped by a clear and consistent brand experience. At Unaro Nordic, we help define the creative foundation that connects your products with your audience. This includes your tone of voice, visual direction, design language, and the emotions your brand should evoke — but also which products, textures, and features best express your brand’s purpose.
Aligning with *who you are*
Whether you’re building something new or refining an existing range, we create a clear creative direction that strengthens consistency across formats, channels, and future product lines.
Together, we explore your brand’s identity, target consumer, and desired market position. From these insights, we develop a concept framework that guides the essential elements of your brand expression, such as:
- Product assortment and key features
- Color palettes, typography, shapes, and textures
- Packaging cues and structural choices
- Artwork design, including layout and graphical elements
- Adjustments in artwork files when refinements are needed
The result is a brand presence that feels intentional, recognisable, and truly aligned with who you are.